Responsibilities

• Keyword identification knowledge for any given set of products – and optimizing would be a key requirement
• Monitor how the keyword changes would impact product ranking
• Innovate on keywords via product opportunity explorer, brand analytics, Amazon ads, Amazon search terms and Helium 10
• Have a sharp eye for both SEO-oriented content – and content that consumers can relate to, in order to improve conversions on Amazon listings.
• Amazon listing optimization – across title, description, A+ content, pictures and videos
• Co-ordinate with internal and external teams to improve the content
• Constantly monitor the Amazon unit session %ages to see how content changes impact conversion
• Analyze data to determine ways to optimize performance on listings
• Provide regular performance reports to supervisors
• Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.
• Comprehensively monitor competitor markets and be able to articulate and present key points about competitor brand guidelines and USP’s to the team.

Requirements

• A minimum of 3 years of experience working in a similar role
• Keyword knowledge on Amazon – and how different aspects on Amazon like bullet points, title, A+ content, Q&A etc. work towards the ranking of products
• Detailed eye for content – including competitive benchmarking for product overlay pictures Experience in Advanced Listing format , Bulk Listing Format & A+ Cataloging format
• Knowledge of how paid PPC campaigns impact listings to improve conversions would be a plus – including experience in spending money on Amazon PPC
• Knowledge of SEO optimization – in the context of Amazon
• Experience in Amazon USA / Amazon Europe marketplaces
• Hands-on listing optimization experience with Helium 10